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IAAPA 2025: ARM USA Introduces Ride Link System for Enhanced Customer Support
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Introducing the Patriot - a newly themed Screamer from ARM

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At the IAAPA Expo, representatives from Wintersville, Ohio–based ARM USA spent the week highlighting new company enhancements and showcasing upcoming products. According to company president Mike Gill, the production line is currently booking for 2027 deliveries, and the show generated strong interest from customers looking to place new ride orders. 

One of the most talked-about attractions was the newly released Patriot-themed version of the Screamer. This updated model features refreshed theming, upgraded technology and electronics, and other refinements. The first unit was delivered last summer to Johnny Maple's Kenny's Funland Shows.

In the fall, ARM delivered a 105-foot model of its popular Super Shot drop tower to Reithoffer Shows. This marks the first Super Shot produced since 2012 and only the third portable 105-foot version produced. “The 90-foot model has always been the most popular,” Gill explained. While the 105-foot option is more expensive to build, some show owners prefer it for its height and visual impact. Despite its increased height, the 105-foot Super Shot features a smaller footprint than the 90-foot version thanks to its telescopic 53-foot trailer, which condenses to just 39 feet once set up.



Gill also discussed the cyclical nature of ride sales. “For years, the Ali Baba was a dormant product for us. When we re-introduced it with a new theme, we sold 30 units,” he said, noting that sales typically rise and fall in six- to eight-year cycles.

The company also unveiled its new Ride Link System, an evolving platform designed to streamline parts ordering for customers with busy operating schedules. Each ARM ride will now include an informational plate equipped with a ride-specific QR code containing key data such as serial number and manufacture date. When scanned, the QR code opens a parts request form that is sent directly to the ARM factory for fulfillment.

Users can attach photos and videos to the form, allowing technicians to better diagnose issues and expedite service. Because the ride information is automatically uploaded with each submission, the parts-fulfillment process becomes significantly faster. “As we grow, we now have more than double the number of rides in service. Ride Link helps speed up the process for both us and our customers,” said Gill.

All newly delivered rides will come standard with the Ride Link plate, and existing customers can request one directly from ARM.

“We have some really exciting features coming to Ride Link this summer,” Gill hinted. For now, the company remains committed to supporting new sales while continuing to provide fast, dependable service to its growing customer base.
 
ARM's Eric Bates and Mike Gill were on hand to visit with customers at the IAAPA Expo
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