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It's a Marvel-ous Thing: Interactive Marvel Experiences at Disney
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Marvel experiences are coming to Disneyland Resort in Anaheim, Calif. – with Marvel's Spider-Man about to string the first web. The attraction will also be located at Walt Disney Studios at Disneyland Paris.

The attraction will be named WEB at both parks, and guests are encouraged to join the heroes in action. The storyline for the ride explains “The Avengers are setting up new Headquarters and training facilities around the globe to inspire all potential recruits willing to step up and become something more.” Tony Stark's Star Industries has founded the Worldwide Engineering Brigade or WEB as part of the global initiative to develop “super powered technology, including new enhancements to Spider-Man's suit as their debut project.” The storyline release says “By bringing together the world's brightest young inventors, the WEB is creating new interfaces that will empower all of us to join the ranks of Earth's Mightiest.”

What makes the new attraction interactive? What Disney describes as a cutting-edge new interface that uses tech and practical effects that allows guests to “experience for themselves” what it's like to have the abilities of a superhero. 

While we may not have the ability to spin our own webbing for long, the WEB adventure fits neatly into the new Marvel-themed lands at both Disney's California Adventure Park in Anaheim and the Paris location, where Spider-Man will wear his new suit. In fact, it's already visible in Paris, and soon to be at California Adventure as well as other locations worldwide. 

According to Ryan Meinerding, Head of Visual Development at Marvel Studios, “It has been the highlight of my career to design all of Spider-Man's suits for the most recent films…Bringing him to life through Tony Stark's capable design aesthetic was a true joy, but working with the Walt Disney Imagineering team to develop a look for Spidey that reflects the innovation of a team of young geniuses really brings him to a new level.” Meinerding adds that “…knowing that park guests can get up close to that suit and really take in all the detail the astounding Imagineers packed into it means that we have truly brought a new version of the character to life.”

WEB is one of the first detailed descriptions of any Marvel-themed area attractions in California, where the area will be anchored by the already-opened and popular Guardians of the Galaxy – Mission Breakout. Disney has been highly secretive about the California Marvel themed-area, although concept art has recently been released. 

The rides will be based on characters from the Avengers and Spider-Man franchises, with the first new attraction scheduled to open in 2020. Perhaps part of the secrecy is due to the fact that area may not actually be named for Marvel, due to a contractual rights issue. Disney first announced the attractions were coming to Disney's California Adventure in Anaheim, Hong Kong Disneyland, and Disneyland Paris last year, when the themed areas were described by Disney as part of a global “Avengers Initiative.” The attractions themselves are to be interconnected.

In both California and Paris, Tony Stark is retrofitting two of his father's Stark Industries sites into “new hubs for training and innovation…Through partnerships with S.H.I.E.L.D., Pym Technologies, Masters of the Mystic Arts and the new Worldwide Engineering Brigade, The Avengers and their allies will forge new global campuses to champion the next generation of heroes.”

Disney describes these new areas as involving guests with their heroes from Doctor Strange to Spider-Man, Ant Man, the Wasp, Iron Man, Captain Marvel, Black Panther, and Captain America. In Hong Kong, the Iron Man Experience has already rolled out, a ride which features Iron Man battling Hydra. This year that park has added Ant-Man and The Wasp: Nano Battle! which allows guests to join with Ant-Man and The Wasp to fight Arnim Zola and his army of Hydra swarm-bots. 

Scot Drake, Marvel Global Portfolio,  explains that with these interactive experiences “We are expanding this epic story universe in a way that, for the first time ever, will allow you to take on an active role alongside these Super Heroes.” 

Set for 2020, the Marvel experiences at Disney California Adventure will include a gravity-defying encounter with Spider Man, a “mystic arts” encounter with Dr. Strange, and Ant-Man and Wasp technology research experience. There will also be undisclosed interactions with Iron Man, Captain Marvel, Black Panther and Captain America. The Spider Man attraction has been loosely described as a ride experience, with the Dr. Strange attraction designated as a stage show, and Ant-Man hosting a microbrewery restaurant. Disney remains purposefully vague however, using words like experience rather than specific descriptions. It's like something Tony Stark himself would do. Highly anticipated, the themed area should take over the area in and around the former It's Tough to be a Bug Theater, and be located next to the existing Guardians of the Galaxy – Mission: Breakout drop tower ride. 

An illustrated poster reveals Spider-Man swinging across the themed land at Disney California Adventure as Dr. Strange, Groot, Gamora and Black Panther mingle with theme park visitors, and a giant beer can perches on top of a building. Details have begun to slip out, however. The Spider-Man web-shooting attraction will be located in the former It's Tough to be a Bug theater itself, and will utilize 3D screen-based tech. It should be a ride similar in terms of technology to Toy Story Midway Mania. Considered to be similar to a Disney Cruise Lines stage show with special effects and projections, the Dr. Strange mystic arts show will simulate Dr. Strange's Santcum Sanctorum. As to that giant beer can, it appears to be the emblem of the Ant-Man microbrewery and counter-service restaurant, which will feature oversized props to go with a serving of its microscopic super hero theme. Also a part of the new land in Anaheim: an Avengers indoor roller coaster that should be similar to the Avengers coaster planned for Hong Kong Disneyland; and retail shops that will be attached to this attraction as well as to the Spider Man attraction.

Linking all the parks' attractions is the global Avengers Initiative back where the Marvel-themed lands in Anaheim, Paris and Hong Kong serve as “tech-sharing campuses” for new Avengers recruits. By any name, that should be Marvel
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