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Sally Dark Rides and Cloudco Entertainment announce new partnership

By: Sally PR
Wednesday, February 28, 2024

Sally Dark Rides, a leading creator of family ride experiences around the globe, has entered a marketing partnership with Cloudco Entertainment to bring a Care Bears™? family dark ride experience to the attractions marketplace.

Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-A-Lot who inspire all to have fun, share, and care.

In this family-friendly dark ride attraction, guests board moving “Cloud Cars” and are immediately immersed in a bright and colorful environment filled with special effects including sounds, scents, themed lighting, hand-crafted set pieces and cuddly Care Bears animatronic characters.

"We are incredibly excited at the opportunity to bring the world of Care Bears to life by way of an immersive dark ride attraction. For over four decades, the Care Bears have been a part of our lives through animated series, movies, top-selling toys, and more. With storylines centered around caring, sharing, and treating others with respect – Care Bears is just one of those brands you want to wrap your arms around and hug. With such worldwide popularity from kids and adults alike, we see incredible potential with this nostalgic, huggable, colorful, and inclusive brand. We whole-heartedly believe this family dark ride would be successful in any theme park or entertainment center around the world."

- Lauren Weaver, VP business development and marketing, Sally Dark Rides