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Six Flags Sells Seven Parks to Refocus on Top Performers
Talley Amusements

Six Flags St. Louis Sold to new Owners
The St. Louis park will assume operations under new ownership in 2027.

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Six Flags Entertainment is selling seven of its parks to EPR Properties. According to a Six Flags PR statement, the decision is part of its “ongoing strategy to optimize and strengthen our park portfolio.”

The parks included in the sale are Valleyfair in Minneapolis; Six Flags St. Louis and Worlds of Fun in Kansas City, Missouri; Michigan's Adventure in Muskegon, Michigan; Schlitterbahn Waterpark Galveston in Texas; Six Flags Great Escape in Queensbury, New York; and La Ronde in Montreal, Canada.

The transition in ownership will take place after the 2026 season. EPR, described as a “leading experiential real estate investment trust,” plans to partner with Enchanted Parks to operate the U.S. properties and with La Ronde Operations, Inc. for the Canadian park. The sale price is $331 million, according to Six Flags.

Six Flags' Michigan Adventure

Enchanted Parks Holdings shares a mailing address with Innovative Attraction Management (IAM), an Orlando-based firm led by former Disney executives. IAM recently acquired Enchanted Forest Water Safari in New York.

According to Six Flags President and CEO John Reilly, the sale is “consistent with our strategy,” enabling the company to “concentrate our capital, leadership, and operational focus on the properties that we believe generate the strongest returns and offer the greatest long-term upside.” He added that the transaction “will simplify our portfolio.”

Six Flags expressed confidence in the future of these parks under EPR and its partners, noting that the new operators have “strong experience managing parks of this scale.” The seven parks will be rebranded under Enchanted Parks beginning with the 2027 operating season.

Six Flags Michigan Adventure

Six Flags has faced financial challenges since its 2024 merger with Cedar Fair. Last year, the company closed Six Flags America and Hurricane Harbor in Bowie, Maryland.

Following the sale, 34 parks will remain under Six Flags leadership. The company says this new chapter will unlock “our full potential…building a stronger Six Flags for our guests, our team members, and our community.” The move is also expected to allow for increased investment in new rides, attractions, and infrastructure.

Collectively, the seven parks generated approximately $260 million in revenue and attracted around 4.5 million guests over the past year.

Six Flags Great Escape

Six Flags stated that the sale will help build “the foundation for a stronger, more exciting future,” while continuing to prioritize the guest experience.

During an earnings call a few months ago, CFO Brian Witherow noted the company was evaluating “low-hanging fruit” for potential divestment. With the sale of these mid-tier, regional parks, Six Flags will likely shift its focus more fully to its top-performing destinations, including Six Flags Magic Mountain and Knott's Berry Farm in California, as well as Cedar Point in Sandusky, Ohio.

For guests, the sale will not impact operations in the immediate term. All 2026 season passes and active memberships will be honored throughout the year, including multi-park access across Six Flags properties. Beginning in 2027, however, the new owners will establish their own pricing, membership structures, and loyalty programs, which have yet to be announced.

The parks being sold will also require rebranding, particularly for rides themed to DC Comics and Looney Tunes properties, which are licensed exclusively to Six Flags. While the rides themselves are expected to remain, their character-based themes—such as Batman—will likely be removed. Additionally, guests may need to purchase separate passes for these parks once they are no longer part of the Six Flags system.
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